As just one of the millions of consumers I think I speak for many when I say that nothing is worse than coming across a company that has very little care towards its customers.
Whether a restaurant that promises the best food in town or a retail store that declares it's in-store sale is the best you will find, no matter how exciting it may seem as consumers we are illegally to walk through those doors let alone part with our money without we trust a company to put us first.
Trust is important to us as consumers, think about it – when was the last time you did your grocery shopping anywhere but your choice of supermarket? Would you buy a TV from the well-known retailer or the new store that just opened down the high street?
Whether we go back every week, every month or twice a year, once a company has won our trust we will likely be loyal for years to come – after-all good customer service is very difficult to come by!
It is unfortunate that today so many businesses fail to understand the importance but when done right, it really can make all the difference …
Your customers are your greatest ambassadors
No amount of marketing collateral and no big budget advert can beat even one customer declaring that they love your company!
From the moment they walk through those doors to the after-care service you provide, if you take care of your customers, they will be singing your praises for a long time!
They'll never forget
You may be having a bad day, a certain product may be faulty or the service may not be on par with what your company usually provides but it is good customer service that will be remembered instead of anything else.
No matter how badly things may have gone, if you handle all issues in a professional manner and show your customers that you care then this is what they will remember your business for. Handling difficult situations rudely and making customers feel as if they are a burden will never work in your favor.
Reliability comes first
In a competitive market where every new and old business promises to offer the cheapest product possible, nothing will make your customers return more than reliability.
As customers, whether we are making a big purchase or buying a sack of potatoes, no amount of saving will entice us more than reliability. Reliability not only in the product but in the way the company will treat us.
From service with a smile to knowing you will not be shoved out of the door if you have a problem or a special query. When we know a company cares and will not simply treat us like a number we will go back every time.
From sales and marketing to employee growth, as a business owner there will naturally be a number of different issues that you will have to consider.
Whatever your list of priorities, try to keep good customer service right there at the top because without it, your business will struggle.