One of the first things people do when they set up a business is get business cards made. It's the first step towards building the brand and credibility in your sphere of influence. They are the first point on introduction during an person meeting or at networking events. They need to reflect your professional identity, your company contact information as well as help you in building brand recall. Designing your business needs to be a highly strategic process. Today, there are many kinds of visiting cards that are available keeping in mind the image you are planning to project. Depending on the nature of your business, the ideology etc. you can design a card which will act as your most strategic branding strategy. Techniques in cardstock, printing and finishing has evolved to such a great extent, that you will be spoiled for choice. One has so many options from the range spanning across standard, laminated, luxury business cards, linen and eco-friendly business cards. Each one serves a particular purpose and conveys a distinct message. Let us try to delve into each kind and understand specific benefits.
Standard business cards -They are staid, no-nonsense, cards which spell professional. They are practical and can be designed using different colored card stock. Designing is also possible using various thickness of paper stock, kind of coating or finish and adding a design element. They come across as very business-like, solid and stable.
Laminated business cards – They are a few notches above the cards in terms of the look and feel. They are covered with a glossy or matte finish which protects it from damage, keeping the print as it is for a long time. Gloss finish has sheen and looks premium. Matte finish gives it a soft feel. But both kinds of laminated business card add that extra factor to your business card.
Luxury business cards – They are style statements in their own right, giving your business identity a whole new spin. They combine latest print and ink techniques, to give it a unique look. They are perfect for high end businesses or services that cater to the senior echelons of society. They come with specialized techniques like Spot UV, Foil stamping, embossing etc. that adds a very sophisticated element to your card-turning it into a style statement.
Linen business cards- They are unique and feel like fabric. The effect of the white line cardstock is like a fabric is woven through the card. It is soft to touch and feel special as it's different than the normal business cards. It grips the attention of anyone who Touches it. It boasts of clean lines and finish and is perfect for businesses that are into interiors, upholstery, architects, interior design professionals etc.
Eco-friendly cards – Increasingly, businesses are getting conscious, sometimes it's their own ideology or to meet environmental guidelines. Whatever your reason maybe, getting an eco-friendly is the best option. Made from 100 percent recycled cardstock, these cards can be made as interesting and creative as the others. They give out a very positive impression and generate goodwill instantly. It gives out the trustworthy factor where the customers know that they are dealing with honest and environmental friendly entity.