If you are engaged in a business, the first step you will do before promoting your product is to identify your target market. Knowing who to sell your wares to can help you to decide which promotional techniques and materials you have to use. Here are a few low-budget marketing tools you can try to build your customer base.
This is a cheap advertising method which involves identifying areas that you want to penetrate as your market. Once you have identified the areas, you will distribute flyers to mailboxes and to any person who is wiling to receive them. Make your flyers concise and direct, and it should point to the benefits your product or service can offer. Do not forget to include the most important thing that should be in the flyer – your contact information, company website, and place of business. Making special offers and special discounts will also work on your favor.
This technique is workable if you can find a public place, mall or supermarket that provides free space for announcements. You should first scout for available space before your post posters. Spread your posters in different locations. Identify the place that gets the most leads. These will be the markets that you have to prioritize in your succeeding marketing campaigns.
3. Value Additions
A product that gives value to every dollar that the customer pays is one of the most powerful factors in winning loyal customers. It is also one of the things that can set your business apart from your competitors.
Some forms of value additions include special discounts for repeat orders, guarantees and referral rewards. You should highlight value additions in all of your marketing materials.
Making follow-ups on leads has a big potential for conversion or sales. It is the next big step that can help to make you do business with fence-sitters and prospects who might want to try your product.
5. Cold Calling
Cold calling is unsuitable to most people, but it is important for a start-up business. Whether you are doing it over the telephone or house to house, it helps to make you introduce your product to people.
6. The Internet
The Internet is the key to the cyber market – the market with unlimited potentials. Marketing through the Internet is one of the most effective modern methods of making businesses grow. There are different ways to promote a product in the cyber market, and one of the most useful vehicles that can get you to that marketplace is the social media.
7. Toll-Free or Local Call Number
Setting up a toll-free or local call number in your business can help your business reach a larger marketplace. It makes your business available anytime and it gives your enterprise a larger, professional image. Toll-free or local call numbers such as 1800 and 1300 numbers allow you to track calls; it can give you a chance to call back and follow-up on leads that can possibly lead to sales or an addition to your customer base.
These are some of the most effective ways to market your products at minimal costs.