Nowadays, many businesses are looking for printed materials either in the form of brochures or other marketing materials. They want their intended materials to be printed in any effective manner such that they can conduct their marketing campaign successful without any hassle. When some of them wish to get the machines meant for printing for their own, some can not afford such an investment and this is why they get in touch with the companies providing printing services.
If you are thinking about starting a screenprinting and padprinting business, you should be careful about the selection of the right machines for the same. Once the appropriate machine from the best dealer or manufacturer is selected, you can ensure that the best service can be provided to your customers. However, as the owner of such a business, you should be careful about avoidance of certain mistakes in the screenprint process and they are discussed below:
Using the same screen mesh for all the jobs: Many printing companies make the mistake of using the same screen mesh for all jobs assigned to them. But, this should be avoided when they intend for the best output. For instance, a smaller mesh can be suitable for simple paper impressions. But, when it comes to creating impressions on T-shirts, it is important that you should opt for a higher mesh. Now, you might argue that ink will not go through the high mesh, read on the following paragraph:
Usage of Plastisol ink straight from the can: Nowdays, most of the ink companies market their products that they are ready to use. But, you should remember that when you are intending to use the ink on a high mesh, you can dilute it by adding a little reductive, if it is so thick. Nowadays, many brands of inks are creamy and they work well through high mesh screens.
Relying only on social media and internet marketing or word of mouth: Most of the present day printing companies are not aware of the traditional marketing techniques. All of them want to use social media marketing technique to make their business known to the intended audience. Or they simply open a website and wait for the orders to come. But, it is better to rely on traditional techniques too. You can get the best padprinting machines from the best supplier and take out your sample and meet people personally for making them know about your business.
So, avoid the above-mentioned mistakes and make your printing business grow by getting the best machines from reliable suppliers.