Customer is the king for any business and it is pivotal to keep them satisfied. More so when the business is part of the service industry it becomes imperative to keep the customers happy and engaged. Continuous customer engagement helps to retain the customer and attract new customers.
So, how to keep the customers happy and engaged? It is a challenging process to keep them engaged till the relationship lasts.
Keep your customers happy
Long term relation with a customer becomes a reality only when the customer sees the worth of services he is being offered. A customer is happy when his problems are resolved by the services provided and with the priority they expect. Interested the customers with the USP to derive the best results of retaining and attracting customers is the key to sustain the relationship. Customers today evaluate the services of the provider to understand if they are taking the right decision.
Nurture the prospects
Understanding the moment of decision may be difficult, but aiding for the momentary decision is a job not to be neglected. Nurturing the prospects by following up through various channels and re-enabling the brand is essential which influences the decision-making process of the customer.
Clarity in Communication
Keeping communication simple, clear and up-to-date never invites problem. Clarifying questions and being honest about the situation instills trust which forms the foundation of the relationship. Timely communication of the progress of the work or what as a provider the company can offer should be honest. Communication makes the way easy.
Showing Interest in Customers
A happy customer means a good healthy long relation. Making a customer feel important will help to know the need and expectation of the customer. Customers are dependent on the provider's services and it is the responsibility of the provider to show at least the same interest level like the customer. This can be achieved by regular interaction with them, taking their feedback or responding to their general inquiry, providing the most appropriate solution, respond and react to their grievances.
Promote your Customers as well as Yourself
Presenting and promoting the customer is as important as self promotion and presentation in the provider's marketing activities. This helps to increase the confidence levels of the customer. Sharing success stories with the customers will make both the parties established presence in their respective networks. A simple effort like a case study or blog in the digital space of the service provider will make the customer gleeful. Any organization would be very much active in their marketing which can be through social media or promotion through blogs or articles, where they will be sharing their achievements and success such try to gleeful customer with their permission, try to tag them or can be stated that we would not be successful without the support of our client, certainly client will appreciate the extra attention and will reciprocate in kind.
Solving Problem Together
Any issue that arises in process, delivery, expectations should be analyzed and presented to the customer along with a solution which can be agreed or brainstormed by the provider and the customer. This method will increase the trust levels of the provider in the customer.
Deputation in clients' place
To become successful in long-term employ engagement, it's always better that a person from the service provider should be discharged in the customer's place who will play a vital role in handling and resolve their questions. Deputing a person variants from industry to industry, more so effective in recruitment as it's a more people oriented industry and the sense of belonging is entrusted.
On reaching the milestone everyone love to celebrate the success, it's always good to celebrate it with the customer and making them feel that it would not have been possible without their contribution. The game of success is never “WE” it's “US”, this is the message that should pass to the customers and always make them part of the celebrations.